What do online viewership numbers really mean? – Baptist Press
Brentwood Baptist Church digital strategy director Darrel Girardier admits that he has a love-hate relationship with analytics, especially in relation to online worship and other events that are streamed on social media platforms.
Can analytics be a useful tool? Without a doubt. But can they be deceiving? Absolutely, Girardier said.
Source: What do online viewership numbers really mean? – Baptist Press
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